YBMK — Marketing Manager Services
Ogunquit Beach, Maine at dusk

In Their Own Words

Testimonials

Google Reviews

5.0on Google

“I recently hired Henry to help re-design and optimize my website. He is exactly what I was looking for considering I have a small business - not a huge company, but a personal experience. He is professional and very knowledgeable in his industry, while at the same time being a real, relatable person. He got right to work much faster than I expected and I am thrilled with the results! Highly recommend.”

Autumn Hampshire

“YBMK has been very helpful and patient in replacing an old website other designers weren’t able to access. They have gone above and beyond to make an impressive website!! Very happy!!!”

Donald Clark

“Henry is a responsive and collaborative professional with an individualized, client-focused approach to creative business strategy development. Highly recommend!”

Amy Belger

“Henry was extremely professional and knowledgeable in his space. A true pleasure to work with, and made a significant impact on our SEO and blogging efforts.”

Anthony Wozniak

“Henry was incredibly outgoing and personable when he generously donated his time to review a few of our pizzas that our business sells. He was able to generate quality content in a timely and kind manner. Thanks again Henry!”

Dante's Pizza Company

Client Spotlight Wheels N Waves

Maine's oldest surf shop — Wells, ME

YBMK gets to work with some extremely cool businesses and genuinely good people, and Wheels N Waves is both. Out of a bright yellow building on Route 1 in Wells, the shop offers surfboards, bikes, skateboards and stand-up paddleboards, along with rentals, lessons and repairs.

Over eight months, together we built out their email marketing, their social media, a whole lot of original video, and a podcast. Not only was the work extremely fun, but it was incredibly rewarding as well — and the shop still uses all of it today.

20,000+
New people reached every month
8 months
Working together
5
Podcast episodes produced
Two of the Wheels N Waves crew with a surfboard outside the shop

Audience & Business Growth

A Wheels N Waves shop tee held up to camera

Revenue Increase

Henry Gennari outside Wheels N Waves surf shop

Brand Identity

Fliers, Emails & Social Content

For Wheels N Waves, the implementation of email marketing has been huge. Before we came on board there was a mailing list, but nothing was ever done with it. We began sending out shop updates and sale notices bi- and tri-weekly, alongside fliers built to get the point across while still looking good. Graphic design is extremely important for small businesses — people want to see stuff that looks good!

On Instagram, we started posting vlogs on all kinds of topics related to the products and services the shop offers. As an avid surfer, I teach lessons at the shop myself, so we made videos about those too. People came into the shop who had simply been scrolling through Instagram and seen one of the vlogs. The content got especially effective when members of the Wells community began popping up in it — kids who came into the shop were excited to be featured, and it gave them a special connection to the place.

The Podcast

We also helped Wheels N Waves create a podcast, which gave the shop a way to connect with local action-sports figures and build stronger ties within the community. Five episodes in, we've had some genuinely great conversations with renowned guests, and it has done a lot to build trust with the people listening. Have a listen below.

Vic Brazen, Owner of Wheels N Waves

“YBMK has done a great job for Wheels N Waves. People come into the shop all the time saying that they love our social media, and friends as well as customers who we had not heard from in years reached out to us because of it. We had to get another order of surfboards before the end of the summer because they flew off the shelves.”

Vic Brazen · Owner of Wheels N Waves