YBMK — Marketing Manager Services
Ogunquit Beach, Maine at dusk

In Their Own Words

Testimonials

Google Reviews

5.03 reviews

Henry is a responsive and collaborative professional with an individualized, client-focused approach to creative business strategy development. Highly recommend!

Amy Belger

Henry was extremely professional and knowledgeable in his space. A true pleasure to work with, and made a significant impact on our SEO and blogging efforts.

Anthony Wozniak

Henry was incredibly outgoing and personable when he generously donated his time to review a few of our pizzas that our business sells. He was able to generate quality content in a timely and kind manner. Thanks again Henry!

Dante's Pizza Company

From Our Clients

Vic Brazen, Owner of Wheels N Waves

“YBMK has done a great job for Wheels N Waves. People come into the shop all the time saying that they love our social media, and friends as well as customers who we had not heard from in years reached out to us because of it. We had to get another order of surfboards before the end of the summer because they flew off the shelves.”

Vic Brazen · Owner of Wheels N Waves

Client Spotlight: Wheels N Waves

YBMK worked with Wheels N Waves (WNW), Maine's oldest surf shop, over a period of 8 months implementing digital marketing strategies that are still used within the business today. For context, Wheels N Waves offers a diverse range of surfboards, bikes, skateboards, and stand-up paddleboards (SUPs). Additionally, the shop offers rentals, lessons, and repairs. Together, we developed and executed a targeted email campaign, yielding measurable outcomes. In addition, YBMK developed a shop-specific podcast to connect with local action-sports figures and foster stronger ties within the community. Lastly, YBMK's social media strategy, content writing, and videography work allowed the shop to reach over 20,000 new people each month, as a result of successful lead generation and subsequent conversion.

Henry Gennari outside Wheels N Waves surf shop

Fliers, Emails & Social Content

For Wheels N Waves, the implementation of email marketing campaigns has been huge. YBMK began sending out shop updates and sale notices bi- and tri-weekly, alongside striking, on-brand fliers designed to quickly capture attention and clearly communicate the shop's key messages.

Our Instagram strategy emphasized consistency, storytelling, and audience connection — cohesive visuals and messaging aligned with Wheels N Waves' brand while leveraging platform trends to maximize reach and engagement.

The Podcast

YBMK produced and supported a podcast that positioned Wheels N Waves as a thought leader in their space, featuring renowned guests and facilitating insightful conversations that built trust with listeners.

Audience & Business Growth

Audience & Business Growth

Revenue Increase

Revenue Increase

Brand Identity

Brand Identity