Outsourced Marketing Manager
What Is An Outsourced Marketing Manager?
Most small businesses arrive at the same problem eventually. There's more marketing to do than the owner can fit around actually running the business, but not enough to justify a salaried hire once benefits and payroll taxes are counted. An outsourced marketing manager closes that gap: one person who owns the strategy and does the work, at the scope your business actually needs, without adding a full-time position to your payroll.
Left to sort itself out, the work happens in the gaps — a social post here, a newsletter when there's time — and none of it builds on anything. YBMK takes the lead instead, handling the planning, execution, and day-to-day management that keep everything moving.
The responsibilities that never quite fit into anyone's week — local SEO, email campaigns, website upkeep, reporting, and AI tooling — all sit with someone who knows your business instead of scattering across whoever has a free afternoon.
What's Included In Our Marketing Management Services
- Monthly Marketing Strategy Meetings
- Hands-On Marketing Strategy & Planning
- Email Marketing Campaign Management
- Website Oversight, Updates & Optimization
- Local SEO & Search Visibility
- Marketing Analytics, Tracking & Reporting
- Marketing Vendor & Digital Tool Management
- AI Consulting & Implementation
- Flexible Collaboration With Your Existing Team
What It Looks Like In Practice
We start with a real picture of where things stand: what you've tried, what's already working, and where the obvious gaps are. From there we build a plan you can actually see, meet monthly to go through it, and handle the execution in between. No black box, and no report you need a translator to read.
You also work with the same person every month. Not an account rep who hands your business to whoever is free that week — which, for a small business in New England, tends to matter more than anything on a list of capabilities.
Whether you need a marketing partner to support your current team or a fully outsourced department to run things day to day, YBMK provides the flexibility and strategic support your business needs to grow and maintain success.