Everything Explained

What even is marketing?

At YBMK, we view marketing in a simple way: it's the process of continuously finding new, innovative ways to help businesses connect with the right customers or clients in the right places. Today, marketing is incredibly diverse and complex. With technology shaping how people discover and interact with businesses, its role has become instrumental for success. For example - strategies like email marketing and social media marketing didn’t even exist before the 21st century - yet, these methods and many others have quickly become essential components of a strong digital presence and a well-rounded marketing approach. For more information, tips and tricks explore our blog here.

What services do you offer?

Our services include local SEO, Google Business Profile optimization, WordPress website building & management, monthly marketing manager services, email marketing, content writing, blog strategy, marketing analytics & reporting, and AI consulting for small businesses. For more information, explore our services.

I let my kids handle my social media. Why would I hire YBMK?

First of all, let me introduce myself - I'm Henry Gennari, the founder of YBMK - and I have extensive experience within the marketing industry. In fact, it's been my entire career. I held my first marketing internship after my sophomore year of college working for a small, locally owned business and never looked back. Currently, in addition to working with clients through YBMK, I serve as a Marketing Coordinator with CCA Global Partners - a position that allows me to experience working with entrepreneurs on a high level in a corporate atmosphere and stay deeply involved in evolving marketing strategies.

I totally understand that having someone you know handle tasks like social media management is convenient, cost-effective, and comes from a place of trust. Here's the problem, though - marketing today is far more complex than simply posting photos or updates. While it might seem excessive to outsource small tasks, in our time nothing is as simple as it seems. Capturing people's attention is as hard as it ever has been, and if your business can't - that's a problem. I bring knowledge, approach and insight that drive results.

What sets you apart?

YBMK is locally owned and operated. We intentionally work with a select group of clients in New England so we can build genuine, in-person relationships with our collaborators. We don't have clients - we have thought partners. While digital presence is more important than ever in the marketing world, strategic partnerships are based on authentic connection and collaboration - and this is absolutely essential for good marketing in 2026.

The most successful digital marketing strategies and campaigns begin with authenticity, and YBMK understands this can't be achieved from just hiding behind a screen. Marketing is about bringing a business to the customer, and we understand this takes extroversion and initiative. We can handle everything from social media management and content creation to on-camera influencer marketing and brand representation.

Whether you need support with small, day-to-day marketing tasks or a complete digital strategy, YBMK handles every aspect of your digital presence with thoughtful execution and measurable results.

I don't think my business can afford outside help. Can you work with an extremely small budget?

At YBMK, it's only me - Henry Gennari. Because YBMK is a solo endeavor, I can charge extremely reasonable prices. This is the way I want it, and the way it will stay - no traps, no fee increases, and no swindling. I created YBMK specifically to provide accessible marketing support for small businesses that don’t have the budget for large agencies or full-time staff. My goal will always be to make quality marketing services realistic and sustainable for all business owners because at the end of the day, everyone needs marketing.

Whether it’s a single monthly project, social media content planning, CRM integration, or a full website build, we can create a plan that fits both your needs and your budget. Get in touch to talk about your budget. At YBMK, we don’t view marketing as a luxury - instead, we see it as a service every business deserves to have access to, made possible through our entrepreneur-focused approach.