FAQs
Everything Explained
“We don't have clients. We have thought partners.”
What even is marketing?
At YBMK, we view marketing in a simple way: it's the process of continuously finding new, innovative ways to help businesses connect with the right customers in the right places. Today, that work is genuinely complex. Technology shapes how people discover and choose a business, which has made the discipline essential to success rather than optional.
Consider how quickly the ground moves. Social media marketing barely existed twenty years ago, and AI search has changed how customers find local businesses in just the last few years. Channels that were once nice to have are now the foundation of a strong online presence. For more on what's changing and how to keep up, explore the YBMK blog.
What services do you offer?
YBMK offers outsourced marketing manager services, local SEO, Google Business Profile optimization, WordPress and AI websites, email marketing, content writing, blog strategy, videography and photography, analytics and reporting, and AI consulting for small businesses across New England.
Most clients combine a few of these rather than buying them one at a time. If you're not sure what yours needs, start with the services page or our packages.
I let my kids handle my social media. Why would I hire YBMK?
First of all, let me introduce myself - I'm Henry Gennari, the founder of YBMK - and this has been my entire career. I held my first internship after my sophomore year of college, working for a small, locally owned business, and never looked back. Alongside my YBMK clients, I serve as a Marketing Coordinator with CCA Global Partners, where I work with entrepreneurs at a high level in a corporate setting and stay close to how strategy is actually changing.
I completely understand that having someone you know handle social media is convenient, cost-effective, and comes from a place of trust. Here's the problem, though - the work today is far more involved than posting photos and updates. Capturing attention has never been harder, and if your business can't hold it, that's worth solving properly.
A family member can post. What's harder is knowing which posts actually brought customers through the door, why a competitor is outranking you locally, and what to change next month. That's the part I'm here for.
What sets you apart?
YBMK is locally owned and operated. We intentionally work with a select group of clients in New England so we can build genuine, in-person relationships. We don't have clients - we have thought partners. Being visible online matters more than ever, but the strategy behind it is built on real connection and collaboration, and that's hard to fake from behind a screen.
The strongest campaigns begin with authenticity. Marketing is about bringing a business to its customers, which takes initiative and a willingness to show up in person. We handle everything from social media management and content creation to on-camera influencer marketing and brand representation.
Whether you need support with small, day-to-day tasks or a complete strategy, YBMK works across your whole online presence with thoughtful execution and measurable results.
Making a huge investment or commitment might be tough for us. How flexible are you when it comes to your style of work?
At YBMK, it's only me - Henry Gennari. Because YBMK is such a small business, I can offer opportunities and accommodations to businesses that many organizations can't. This is the way I wanted YBMK to be, and this is the way it will stay. I'm proud to be part of a small community, and I do everything I can to give my clients the marketing services they need, their way! I created YBMK specifically to provide accessible marketing support for small businesses that don’t want or need large agencies or full-time staff. My goal will always be to make quality marketing services realistic and sustainable for all business owners because at the end of the day, everyone needs marketing.
Whether it’s a single monthly project, social media content planning, CRM integration, or a full website build, we can create a plan that fits both your needs and your budget.