Client Spotlight: Wheels N Waves

YBMK is a proud collaborator with Wheels N Waves (WNW), Maine's oldest surf shop. Wheels N Waves offers a diverse range of surfboards, bikes, skateboards, and stand-up paddleboards (SUPs). Additionally, the shop offers rentals, lessons, and repairs. Together, we developed and executed a targeted email campaign, yielding measurable outcomes. In addition, YBMK developed a shop-specific podcast to connect with local action-sports figures and foster stronger ties within the community. Lastly, YBMK's media management and content creation services allowed the shop to reach over 20,000 new accounts each month, resulting in lead conversion and generation.

Fliers, Emails & Social Content

For Wheels N Waves, the implementation of email marketing campaigns has been huge. YBMK began sending out shop updates and sale notices bi- and tri-weekly, alongside striking, on-brand fliers designed to quickly capture attention and clearly communicate the shop's key messages.

Our Instagram strategy emphasized consistency, storytelling, and audience connection — cohesive visuals and messaging aligned with Wheels N Waves' brand while leveraging platform trends to maximize reach and engagement.

The Podcast

YBMK produced and supported a podcast that positioned Wheels N Waves as a thought leader in their space, featuring renowned guests and facilitating insightful conversations that built trust with listeners.