Vlog Ideas For Small Business Social Media Accounts

Especially for independent shops and organizations located in seasonal areas, posting before and during peak tourist times is key to generate interest, recognition and awareness. Nowadays, social media is one of the most widely used mediums through which people make decisions about simple matters. For instance, when people go out to eat on vacation, chances are if a video pops up on their Instagram showing a restaurant that looks appealing they'll fit into their plans to pay it a visit. Or, if they see an area that looks particularly beautiful or unique, they'll want to visit and will likely end up supporting businesses there. This is true for products as well. Many times, it's not about simply bringing it to people's attention that a certain product is in stock - it's about showing the product in a way that convinces them their life will be better if they buy it. With this in mind, I propose 3 vlog ideas for small businesses looking to improve their social media presence, generate more views, and establish themselves among a generation making increasingly more decisions based on social media.

Vlog Idea 1 - A Store Tour

If your business has a cool building or cool products - show them off indirectly. People like the familiar, and if they can see your shop through their phone they'll feel more comfortable coming in because they already have a connection with it. People love entertainment, and today entertainment to most people is seeing the world digitally. Putting your store out there in an appealing way plants the seeds for visitors, and eventually those visitors turn into customers. A store tour is one of the most basic, yet effective vlog ideas that every business should employ.

Vlog Idea 2 - Product Highlight

This is an extremely effective way of marketing your store's merchandise if it's done correctly. There is a catch, though - you have to truly believe that what you're selling is quality and that people need it, because customers can tell pretty easily if you're not being genuine. Either you or a member of your organization has to have some sort of connection with what you're selling. If you can discover a way to fully stand behind your product, people will believe you because they see that you believe in your brand, and they'll choose to buy from you over other people.

Vlog Idea 3 - A Day In The Life Video Of An Employee

This idea is extremely effective at helping people connect with a brand, but the person doing the filming better make it look awesome! People are innately drawn to happiness and positivity - after all, who doesn't want to have fun? If they develop a positive association with your brand, if they're not already customers they'll certainly want to check out what you have to offer. And at the very least, they'll keep coming back to your account because your content is entertaining!